Case overview
Neon Lights, a modern art gallery specializing in neon artwork, wanted to build an online community of art enthusiasts and drive attendance to their exhibitions. They needed a digital marketing strategy that would captivate a wide audience while staying true to their artistic vision.
Challenges
The main challenge for Neon Lights was building a digital presence that matched the gallery’s vibrant, visually stimulating art style. They also needed a strategy that would target both local audiences for event attendance and international audiences for online art sales
Strategy and Solution
Xiophider designed a digital marketing strategy focused on visual storytelling. We created high-quality visuals of their exhibitions, including immersive video tours and behind-the-scenes footage, which were shared across social media and email marketing campaigns. To drive local attendance, we used geo-targeted social media ads and partnered with local influencers in the art scene. SEO enhancements were made to optimize their website for keywords relevant to neon and contemporary art.
The Results
Neon Lights saw a 65% increase in event attendance, along with a 45% rise in online sales of artwork. Social media engagement tripled, thanks to the vibrant visuals and engaging storytelling approach. The gallery’s follower count grew substantially, establishing Neon Lights as a must-visit destination for art lovers.
