Case overview
Light Painting, a niche art studio focusing on immersive light installations, needed a brand that conveyed the unique beauty and innovation of their work. They wanted a visual identity that was vibrant, memorable, and professional, attracting clients from both the commercial and art sectors.
Involvement
Challenges
Light Painting’s challenge was capturing the essence of their artistic work in a brand identity, balancing a look that was both sophisticated and expressive. The brand also needed to appeal to a wide range of clients, from event organizers to corporate clients.
Strategy and Solution
Xiophider’s team created a brand identity for Light Painting that utilized a bold color palette with neon and gradient effects, reflective of the studio’s light-based art. The logo was designed with an abstract representation of light streaks to communicate the essence of their work visually. Business cards, a portfolio website, and social media assets were developed to maintain a cohesive image across all channels.
The Results
After the rebrand, Light Painting experienced a 60% increase in project inquiries. Their online presence also grew significantly, with social media followers doubling in six months. Feedback highlighted that the brand conveyed a sense of artistry and professionalism, helping Light Painting secure contracts with notable event organizers.
