Case overview
Light Painting, a niche art studio focusing on immersive light installations, needed a brand that conveyed the unique beauty and innovation of their work. They wanted a visual identity that was vibrant, memorable, and professional, attracting clients from both the commercial and art sectors.
Challenges
Light Painting’s challenge was capturing the essence of their artistic work in a brand identity, balancing a look that was both sophisticated and expressive. The brand also needed to appeal to a wide range of clients, from event organizers to corporate clients.
Strategy and Solution
Xiophider’s team created a brand identity for Light Painting that utilized a bold color palette with neon and gradient effects, reflective of the studio’s light-based art. The logo was designed with an abstract representation of light streaks to communicate the essence of their work visually. Business cards, a portfolio website, and social media assets were developed to maintain a cohesive image across all channels.
The Results
After the rebrand, Light Painting experienced a 60% increase in project inquiries. Their online presence also grew significantly, with social media followers doubling in six months. Feedback highlighted that the brand conveyed a sense of artistry and professionalism, helping Light Painting secure contracts with notable event organizers.
